Based on work by Forrest Landry. If you'd like to have an easy checklist to look for ways you can participate in the shift towards a better future, you've come to the right place. These are in no order of priority.


Points of Interest for individuals/agents/businesses desiring participation in win-win systems. Objective: Clear changes to actions that will prepare said agent/business for transition and/or set them into a transition system state.


Elements of an Emergent and Transition-Ready Business


  • Anti-Rivalrous
  • --Opt to NOT lose while also NOT winning
  • Endeavor to close loops in the system
  • --Extend this process towards regeneration
  • Complex and Anti-fragile
  • --Description
  • --motive/mode of conduct
  • Develops theory of choice to guide theory of causation
  • Prioritizes VALUE over profit margin
  • Global human systems sustainability
  • --While still maximizing individual optimal results
  • Feeds Commonwealth
  • --Contribute Information
  • --Contribute Non-finite digital assets
  • --Opt for asset sharing before individual ownership
  • Doesn’t create false scarcity while building access
  • Denies/counters Addiction promoting elements
  • Promotes trust/reliability between service provider and client
  • Biophilic Design Theory
  • Success determines price/investment not time-spent
  • --Assuming basic costs of service are covered at minimum
  • Scaleable Adaptive Capacity
  • Symmetric with Environment
  • Reality defined by measure & experience
  • --As well as additional methods of reality exploration
  • Reduction/removal of depletion and pollution
  • --Recycle/reclaim assets as much as possible.
  • Incentivizes sharing (commonwealth)
  • --With express intention of removing incentives ASAP
  • Identify industries that are “race to the bottom” incentivized
  • --Considers the “best practices” to be problematic by default
  • MINIMAL: Find elements that can be flipped to a “net positive best practice”
  • --Ex: meat industry is going for inhumane mass production, you go for highest quality organic.
  • --Cost to produce might increase to 1.2x, but retail price can be placed at 2x
  • OPTIMAL: look for opportunities to flip a “race to bottom” bust to a “race to top” boom
  • --Ex: Lifetime warranties
  • Look for symmetrical ethics as a priority
  • --If you wouldn’t trade positions in an exchange, consider it flawed and modify to fit
  • --Do not produce “Me Too” products
  • Do not promote or support the promotion of inferior products and services
  • --If you have the capacity to push a product/service to the top of the visible options, but that product is inferior to the alternatives, do not
  • --Ex: You have a decent but not excellent LMT as a potential client. You are an SEO expert. Do not optimize them for first-seen visibility when there are better LMTs in the area.
  • Avoids being subverted by use of obvious differentiation
  • --If you’re introducing an expertise, or offering one, others will copy your forward-facing to compete
  • --To maintain market share, demonstrate obvious superior differences ONLY if you
  • ----ACTUALLY have a superior service
  • ----Do not do so in a way that intentionally creates a lose for the other
  • ----Do not do so by putting the other provider down
  • ----Demonstration > Verbalization
  • Avoid being subverted by use of certified information
  • --Prioritize accurate info and evaluations of your product/service
  • --Do not use hype or exaggeration
  • PROVIDE TRUSTWORTHINESS.
  • --This is the greatest desire of humans in our evolution
  • --Words matched to truth matched to actions
  • Focus in your EXPERTISE
  • --Where you can help, improve, or provide greater service
  • --If you do not have superiority in an area you find joy, study/train before offering it for pay